Retail Price $32,900
Several news outlets (here and here) reported on the trademark infringement lawsuit filed by Cartier against Donna Karen over the mark TANK for watches.
The “Tank” watch was created by Louis Cartier in 1917, who was supposedly inspired by the Renault tanks that Cartier saw during World War I. Cartier has a trademark registration for the mark TANK for watches (claiming first date of use at least as early as 1918) as well as two other registrations on the same mark for eyeglasses and jewelry.
A Renault FT 17 Tank
The lawsuit alleges that Donna Karen infringed Cartier’s trademark by selling it own line of “Tank” watches. Cartier, which sells its TANK watches and other jewelry for thousands of dollars, does not like the fact that Donna Karen is selling a “DKNY Women's Ion-Plated Tank Watch” for $115.
The lawsuit adds that Donna Karen in 2001 stopped a similar use of the mark Tank on watches after receiving a cease and desist letter from Cartier.