Monday, September 3, 2007

Just what the world needs…another blog.

While attending law school, my law school e-mail signature read “Just what the world needs…another lawyer.” Well, after surveying the blogosphere and becoming an avid reader myself of several trademark blogs (which I will soon be listing), I decided to take part in the phenomenon. This web log is intended to focus strictly on legal news and developments in the field of trademarks.

My two primary goals for this blog are: 1) to provide those who follow trademark law with another convenient resource for keeping up on the latest news and developments; and 2) to educate and inform others about an important business asset that is often taken for granted – trademarks.

I hope you find my posts informative, educational, insightful, and maybe even entertaining and amusing at times.