Thursday, March 5, 2009

Nothing says Sweet & Sour like a Cupcake and Crossbones

Yesterday's post was about cookies . . . today's is about cupcakes (sort of).

John M. Earle is the owner of the federally registered Cupcake and Crossbones trademark (pictured above) for ornamental pins, duffle bags, wallets, shirts, polo shirts, sweatshirts, hats, shorts, pants, scarves, and jackets.

Johnny Cupcakes, Inc. (“Johnny Cupcakes”) is the company which sells merchandise emblazoned with Earle’s Cupcake and Crossbones mark. Johnny Cupcakes has two stores in Massachusetts (Boston and Hull) and one store in Los Angeles, California, along with its online store found at the website

On March 3, 2009, Johnny Cupcakes and Earle filed a trademark infringement lawsuit against two Ontario, California residents, Clark Perez and Jo-Ann Perez, for supposedly selling “counterfeit” acrylic necklaces on eBay that display the Cupcake and Crossbones mark (the authentic necklace is pictured above) and which are apparently being mailed from a particular U-Store-It Trust location in California (and thus the reason the U-Store-It self-storage chain is named as a party). See Johnny Cupcakes, Inc. et al. v. U-Store-It Trust et al., Case No. __________ (D. Mass.). A copy of the complaint can be viewed here.

The causes of action are counterfeiting under 15 U.S.C. § 1114, federal trademark infringement and unfair competition under 15 U.S.C. § 1125(a), federal trademark dilution under 15 U.S.C. § 1125(c) [ed - famous?. . . really?], and common law trademark infringement and unfair competition.

A quick search of eBay did not reveal any current listings of any Cupcake and Crossbones necklaces (counterfeit or otherwise).


Meilily said...

Entertaining article- I like how you transitioned from the cookies post!

Anonymous said...

I do not believe Clark Perez knew there was a similar product. He is a former LAPD officer and was always doodling logos, some similar to the bones and cupcake. One time he doodled dog bones and a cupcake top and this was years ago. His wife on the other hand is pretty shady alumni of a 7-11