Thursday, March 19, 2009

March Madness Trademark Frenzy

Much like how the Super Bowl® brand championship football game becomes a perennial favorite topic of trademark gurus every January, the same can be said for the trademark MARCH MADNESS during the month of March. See L.A. Times article “March Madness attracts the eagle eyes of trademark lawyers.”

This year, Michael Atkins’ Seattle Trademark Lawyer Blog reminds us of the interesting history of the MARCH MADNESS trademark – via citation to the Fifth Circuit’s decision in Madness Athletic Association, LLC v. Netfire Inc., 120 Fed. Appx. 540 (5th Cir. 2005) .

Has everybody completed their March Madness® brand college basketball tournament brackets?

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