Saturday, November 8, 2008

The Naked Cowboy Settles Trademark Infringement Lawsuit with Mars Incorporated

I’ve previously written (here and here) about the trademark infringement lawsuit filed by Robert Burck, better known as “The Naked Cowboy,” against Mars Incorporated, the maker of M&Ms candies, over an M&M ad featuring a cartoon M&M guitar-playing street performer wearing a cowboy hat, boots, and underwear – all reminiscent of Burck’s alter ego. See Burck v. Mars, Incorporated et al, Case No. 08 Civ. 01330 (S.D.N.Y. June 23, 2008

As reported by the New York Post today, the parties stipulated to dismiss the lawsuit with prejudice (a copy of the dismissal can be read here). Naturally, the terms of the settlement were not disclosed and Burck’s only comment was that the “matter had been resolved.”

No comments: