Wednesday, July 2, 2008

IP Today article highlights splits of authority in sponsored link trademark infringement cases

Intellectual Property Today published an article entitled “Multiple Splits of Authority Point Out the Need to Think Strategically in Sponsored Link and Other Internet Advertising Cases” which provides a nice summary of the confused state of court cases that have dealt with claims of trademark infringement by trademark owners against competitors who have purchased a trademark as a search engine keyword to trigger a “sponsored link” advertisement.

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